Vip3D
High-End Outdoor Living Spaces
The Structure Studios Story
What does it take to develop the top 3D design software in the industry?
Our answer: A phenomenal team. A love of cutting-edge technology. And an unswerving dedication to excellence.
Ever since we designed the first 3D swimming pool in 1999, our goal has been to improve lives through 3D experiences. We innovate the most groundbreaking ways to use the latest technology to meet the unique needs of the outdoor living industry.
2026
December
Structure Studios will celebrate 25 years of innovation.
February
Version 4 is released with a totally redesigned 3D Engine and unparalleled visualization tools.
2021
December
Structure Studios Celebrates 20th Anniversary
March
Noah’s book, Design for Story: Create Immersive Outdoor Living Experiences, becomes available on Amazon
March
Version 3 is released with a totally redesigned 3D Engine
2016
December
Structure Studios Celebrates 15th Anniversary!
October
Structure Studios was awarded the second ever Spirit of Innovation award at the annual PACE event in Phoenix AZ.
Defining Moment
2013
December
Version 2.0 is released
2010
October
Faced with liquidating parts of the company, Noah’s loyalty to the team moves him to save Structure Studios again. Noah bets every penny (plus more) to purchase 100% ownership in Structure Studios.
2009
October
“Pool Studio is Life Changing” The housing recession puts many pool companies at risk. Companies that adapt say using Pool Studio helped them survive.
Defining Moment
July
We blend Pool Studio with VizTerra to create VIP Suite (VizTerra in Pool Studio!) to help designers complete projects that feature both pools and landscaping.
February
A landscape focused 3D design software is released, named VizTerra.
2007
March
We’re ready for our close up: Pool Studio is featured again on the cover of Aqua Magazine.
2005
January
We pioneer the concept of Subscription Software. Despite initial disapproval, Pool Studio is offered at $95 a month. It’s a win-win: customers love the low-risk flexibility, and we continue putting Members first by offering free updates, free training, and free support.
2004
December
With 400 pre-orders, Pool Studio is released for $1,995 per user (which includes one year of free updates).
March — December
We get ready to launch: members begin placing pre-Orders for Pool Studio.
February
When investors try to suspend operations, Noah promises swift delivery of Pool Studio, setting incredible sales goals that convince the investors to hang on.
Defining Moment
2003
November
The first pre-alpha version of Pool Studio is shown at the Pool and Spa Show. Pre-orders begin.
June
Investors try to shut down again, so Noah preps a story-driven presentation to persuade them 3D software for designers is worth developing.
February
Noah spends his last $1.18 on two tacos at Taco Bell. He asks the investors for a salary of $22,000 a year.
Defining Moment
February
Investors want to shut down. Noah promises a $20,000 check is coming — and gets it by selling a $20,000 3D pool design portfolio to a national pool company. The check arrives just in time.
January
Noah contracts with Paramount Pool and Spa Systems to sell 3D pool portfolio packages under the name “Liquid Concepts.”
2002
July
Even with no income yet from Structure Studios, Noah officially resigns from his position working trade shows to cement his support for the company.
June
First 3D Artists and Developers are hired to design 3D pools for swimming pool companies.
May
At the Beverly Hills W Hotel, in a landmark handshake deal, Noah convinces Unreal Engine owner's (Epic Games) to let him use the Unreal Engine.
April
Structure Studios featured on the cover of Aqua Magazine
2001
December
Investment is secured, and Structure Studios is officially born.
March — December
Noah shows 3D concepts at the International Pool and Spa Show in Phoenix, AZ
2000
February
Noah is hired to present a real 3D interactive swimming pool by Paddock Pools for $300
1999
January