Design for Story, a book by Noah Nehlich about creating immersive outdoor living experiences

Design for Story

For designers who strive to create unforgettable experiences.

Learn how the masters leverage story to go beyond the concrete and water, connect emotionally with clients, and sell more on every project.

Buy now on Buy Design for Story by Noah Nehlich on Amazon

Note from the author.

In many ways, this book was 20 years in the making. What began as the answer to a homework assignment has grown into the industry-leading software that designers, builders, and landscapers use to create more than 2,000,000 immersive, build-ready 3D designs for their clients each year.

Before we could create those 2,000,000+ annual designs with you, we asked two questions:

  • What does it really take to sell an outdoor living project?
  • And how could we make that process a little bit easier on everyone?

This book reveals the answer. A great design is far more than just its tech specs. When you Design for Story, you create an emotional connection — one that makes your client look at your design and say, That’s my pool.

Noah Nehlich, founder of Structure Studios and author of Design for Story
Noah Nehlich
Founder

10 Things
This Book Will Teach You.

01
How charging for designs reveals the value of your work
02
What it takes to create the most compelling designs
03
Why creating an emotional connection can anchor clients to your design
04
How successful designers and builders use stories to engage
05
What the top four classic storytelling techniques offer you today
06
How to avoid overwhelming clients with too many choices
07
How to apply research-backed best practices to the pool and landscape industry
08
What Renaissance Art & Architecture reveal about placing your client at the center of your design
09
How to go beyond the laptop with VR and AR
10
How getting your clients involved helps them get invested